Compare Bookmakers across the UK

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Welcome to the UK’s leading sports betting portal and the best place to compare the latest odds and enjoy exclusive welcome bonuses & promotions from online bookmakers across the UK.

Updated: 15 September 2021

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply


Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. New players only.


18+ New Customers Only. Max £10 freebet token. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 req. Skrill, Neteller & PayPal are not eligible. T&CS apply. 18+.

Commercial content notice: Taking up one of these offers may result in a payment to
Over 18s only please gamble responsibly

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How We Choose The Best Bookmakers

There’s lots to consider when choosing the best online bookmakers and with hundreds to choose from, you may be wondering what is the best way to pick one? You’re not alone and the good news is that we have saved you hours of research when it comes to comparing online bookmakers.

We have a lot of experience in this industry and we research, test and compare online betting sites in detail on an ongoing basis to help you make an informed decision.

We know you want to see the following things when doing a betting sites comparison:

  • License: proof that the site is legal and above board.
  • Website: fast, responsive and optimized for mobile. Ideally with a great app.
  • Offers: a broad range- welcome bonus, free bets, matched deposit, loyalty rewards and more.
  • Content: articles, how-to info, tips and insight.
  • Sports variety: football, horse racing, tennis, rugby, NFL, F1, cricket, cycling and more.
  • Odds & Markets: you want market variety and competitive odds.
  • Payment methods: good range of deposit options and hassle-free withdrawals.
  • Live Streaming: bet in-play means new markets and added entertainment.

Using these benchmarks we compile and regularly refresh the lists that you find across our website, which feature the UK bookmakers online who have performed well in all the categories.

How to Pick The Best Betting Offers

Betting sign up offers are the first thing you see on most gambling websites. Bookies will push these in your face because free bet offers are one of the key deciding factors for punters looking to open a new betting account. We recommend holding fire until you have seen a few offers and got an idea of which bookmakers are providing the best value.

Offers come in many forms, first deposit bonuses, matched bets and free bets being the most popular. It is always a good idea to look at the site’s terms and conditions to make sure they provide full clarity around how to qualify for and use the offer.

Lots of UK bookmakers compete on betting offers to persuade you to join them ahead of one of their rivals. While we all place competitive offers in high regard, the suggestion is that you also consider them in the context of the overall betting experience. There is little value in a great offer if the website functionality is poor, the markets are limited and withdrawing winnings takes ages.

Other questions worth considering to assess a free bet or any other offer are: is it attractive? Is it available for the sports you wish to wager on? Are the terms and conditions excessively restrictive? Does the site have the kind of odds to make the offer worthwhile? Does it need to be used within a certain time period?

New UK Betting Sites - September 2021

Expectations are high when it comes to the top new UK bookmakers. The public has high standards and demands that new betting sites deliver a gaming experience on a par with that of the more established brands.

To achieve this, a range of user needs have to be met, including website & mobile app quality, broad range of sports & markets, competitive sign-up bonuses & rewards, flexible payment methods and excellent customer service. VIP programmes and higher betting stakes are also common requests.

This is good news for potential new bettors as the high competition level increasingly pushes the new operators to aim for killer features, quality tools and software. The result is a modern, cutting-edge gambling experience which helps attracts new customers in large numbers.

New betting sites are measured up by Bookmakers UK the same way as the industry giants: if they offer value and quality, they make our offers list; if they fall short of expectations, they don’t get on the list.

Compare Odds on a Number of Sports

At, we like to give you a broader betting experience - this means offers, insights and additional things like odds comparison. Odds are a crucial part of online betting and will play a significant role in the type of bookmakers you choose to sign up with. Our football and horseracing odds sections, for instance, let you compare odds from different bookmakers and find out which bookies are offering the best prices.

Online bookies will shout loudly about having the best odds around, but you need a betting odds comparison site to know for sure. This is where our comparative odds tables come in, as you’ll be able to find out quickly whether or not your regular bookie is being competitive for the event you wish to bet on.

If you like a price, you can sign-up with that bookie and take advantage. Odds are variable and changeable so a flexible attitude towards having multiple bookmaker accounts is helpful. Doing this puts you in a strong position to take advantage of great odds and attractive bonus offers. When you regularly compare bookmaker odds, you arm yourself with better data to give your betting strategy an edge, which can also boost your profit margin.

Betting Tips to Beat the Bookmaker

Learning the basics before you start placing bets will put you in a much better position to enjoy sports betting. Apart from familiarising yourself with our betting tips section a few ways to get the most from your gambling experience are:

  • Know your sport: the more knowledge and details you have the better.
  • Open a few accounts: odds, markets, sports and bonuses vary so try more than one site.
  • Be selective: try the less obvious markets, value can be found here.
  • Ditch emotion: bet with your head, ignore your heart!
  • Search for odds: the best odds may be way down the page but worth the effort.
  • Set a budget: and then stick to it no matter what happens.

It’s not hugely difficult to win a few wagers when betting on sports if you are diligent, careful and embrace the experience. It is best to make your early objectives about learning and trying to improve your strategy.


Diarmuid Nolan
Diarmuid Nolan

Diarmuid Nolan is our commissioning editor, a horse racing journalist & creator of the horse racing focused #racehour community on Twitter which also produces a podcast hosted here on A passionate Leeds fan, and a keen follower of all thing’s Kerry GAA, sports, media & politics.

Interests: Horse Racing, Football, GAA, All Things Betting

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