Compare Bookmakers across the UK

Welcome to the UK’s leading sports betting portal for comparison of best odds, expert football & horse racing tips plus up to the minute sports betting News & free bets.
Updated: 10 November 2021

£/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country & full T&Cs apply


This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. 18+. Gamble responsibly.


Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. Play Responsibly


Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals who are registered customers of Spreadex. Spreadex Ltd reserves the right to exercise its sole discretion as to whether or not to open account facilities for any prospective client. Spreadex Ltd reserves the right to amend, withdraw or restrict this offer at any time without notice. Spreadex Ltd reserves the right to withhold this offer when it has reasonable belief there has been co-operation, collusion or organisation of bets from the same source, or if it has reasonable belief that the offer is being abused in any way. Spreadex Ltd is the sole arbiter of these rules and any other issue arising under the promotion. No staff member (or any relation or partner thereof) of any spread betting or fixed odds bookmaking firm is eligible to take advantage of these offers. Offer cannot be used in conjunction with any other Spreadex offer. Unless otherwise stated, clients reopening Spreadex accounts do not qualify for the offer. Customers who are ineligible for any promotional free bets will also be ineligible for these promotions. T&C's Apply.


New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+.


18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

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How We Choose The Best Bookmakers

There’s lots to consider when choosing the best online bookmakers and with hundreds to choose from, you may be wondering what is the best way to pick one? You’re not alone and the good news is that we have saved you hours of research when it comes to comparing online bookmakers.

We have a lot of experience in this industry and we research, test and compare online betting sites in detail on an ongoing basis to help you make an informed decision.

We know you want to see the following things when doing a betting sites comparison:

  • License: proof that the site is legal and above board.
  • Website: fast, responsive and optimized for mobile. Ideally with a great app.
  • Offers: a broad range- welcome bonus, free bets, matched deposit, loyalty rewards and more.
  • Content: articles, how-to info, tips and insight.
  • Sports variety: football, horse racing, tennis, rugby, NFL, F1, cricket, cycling and more.
  • Odds & Markets: you want market variety and competitive odds.
  • Payment methods: good range of deposit options and hassle-free withdrawals.
  • Live Streaming: bet in-play means new markets and added entertainment.

Using these benchmarks we compile and regularly refresh the lists that you find across our website, which feature the UK bookmakers online who have performed well in all the categories.

How to Pick The Best Betting Offers

Betting sign up offers are the first thing you see on most gambling websites. Bookies will push these in your face because free bet offers are one of the key deciding factors for punters looking to open a new betting account. We recommend holding fire until you have seen a few offers and got an idea of which bookmakers are providing the best value.

Offers come in many forms, first deposit bonuses, matched bets and free bets being the most popular. It is always a good idea to look at the site’s terms and conditions to make sure they provide full clarity around how to qualify for and use the offer.

Lots of UK bookmakers compete on betting offers to persuade you to join them ahead of one of their rivals. While we all place competitive offers in high regard, the suggestion is that you also consider them in the context of the overall betting experience. There is little value in a great offer if the website functionality is poor, the markets are limited and withdrawing winnings takes ages.

Other questions worth considering to assess a free bet or any other offer are: is it attractive? Is it available for the sports you wish to wager on? Are the terms and conditions excessively restrictive? Does the site have the kind of odds to make the offer worthwhile? Does it need to be used within a certain time period?

New UK Betting Sites - December 2021

Expectations are high when it comes to the top new UK bookmakers. The public has high standards and demands that new betting sites deliver a gaming experience on a par with that of the more established brands.

To achieve this, a range of user needs have to be met, including website & mobile app quality, broad range of sports & markets, competitive sign-up bonuses & rewards, flexible payment methods and excellent customer service. VIP programmes and higher betting stakes are also common requests.

This is good news for potential new bettors as the high competition level increasingly pushes the new operators to aim for killer features, quality tools and software. The result is a modern, cutting-edge gambling experience which helps attracts new customers in large numbers.

New betting sites are measured up by Bookmakers UK the same way as the industry giants: if they offer value and quality, they make our offers list; if they fall short of expectations, they don’t get on the list.

Compare Odds on a Number of Sports

At, we like to give you a broader betting experience - this means offers, insights and additional things like odds comparison. Odds are a crucial part of online betting and will play a significant role in the type of bookmakers you choose to sign up with. Our football and horseracing odds sections, for instance, let you compare odds from different bookmakers and find out which bookies are offering the best prices.

Online bookies will shout loudly about having the best odds around, but you need a betting odds comparison site to know for sure. This is where our comparative odds tables come in, as you’ll be able to find out quickly whether or not your regular bookie is being competitive for the event you wish to bet on.

If you like a price, you can sign-up with that bookie and take advantage. Odds are variable and changeable so a flexible attitude towards having multiple bookmaker accounts is helpful. Doing this puts you in a strong position to take advantage of great odds and attractive bonus offers. When you regularly compare bookmaker odds, you arm yourself with better data to give your betting strategy an edge, which can also boost your profit margin.

Betting Tips to Beat the Bookmaker

Learning the basics before you start placing bets will put you in a much better position to enjoy sports betting. Apart from familiarising yourself with our betting tips section a few ways to get the most from your gambling experience are:

  • Know your sport: the more knowledge and details you have the better.
  • Open a few accounts: odds, markets, sports and bonuses vary so try more than one site.
  • Be selective: try the less obvious markets, value can be found here.
  • Ditch emotion: bet with your head, ignore your heart!
  • Search for odds: the best odds may be way down the page but worth the effort.
  • Set a budget: and then stick to it no matter what happens.

It’s not hugely difficult to win a few wagers when betting on sports if you are diligent, careful and embrace the experience. It is best to make your early objectives about learning and trying to improve your strategy.


Diarmuid Nolan
Diarmuid Nolan

Diarmuid Nolan is our commissioning editor, a horse racing journalist & creator of the horse racing focused #racehour community on Twitter which also produces a podcast hosted here on A passionate Leeds fan, and a keen follower of all thing’s Kerry GAA, sports, media & politics.

Interests: Horse Racing, Football, GAA, All Things Betting

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