Top Betting Sites

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#4100% up to £100 Welcome Bonus Claim Bonus New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only.
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#10100% Deposit Match Bonus up to £50 Claim Bonus Offer available only for new customers registered in the UK. Min £10 Deposit required. The maximum bonus amount is £50. Select the welcome bonus on the deposit page before proceeding with payment. The welcome bonus must be wagered 10 times on accumulator bets consisting of a minimum 3 selections, minimum selection odds of 1/5 (1.20) and minimum selections total odds 1/1 (2.00) 18+ T&Cs Apply begambleaware.org
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#25Bet £10, Get £10 in Free Bets Claim Bonus 18+,T&C Apply. Begambleaware.org | Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your First Bet Loses | New Customers Only | Qualifying Bet must be a Single of £10 or more at odds of Evens (2.0) or Greater | Full T&C's Apply
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#30New Bonus Coming Soon Claim Bonus 18+,T&C Apply. Begambleaware.org.

When it comes to which online betting site is best, there's no right or wrong answer. In this guide, we’ve given you a formula for finding what we think are the top few. Covering everything from bonuses to the comparisons you should be making, this guide will help you spot a hot tip at 50 paces.


Which Online Betting Site is the Best?

Anyone can search for “best betting sites UK” or “best online bookmakers” and a search engine will throw up hundreds of results. If you’re not versed in the nuances of the betting world, the natural inclination is to assume the top-ranked results are the best.

In reality it’s on you to figure out which betting sites are actually worth it and which ones aren’t. How? Some good, old-fashioned research and comparison of the results can go along way.

Comparing The Best Betting Sites

Your research and comparison of the best betting sites can go in a couple of directions. You can use third-party reviews of the various bookamkers online, like those you find on our website. This is a solid starting point but you should probably complement it with your own assessments.

Once you’ve created a shortlist of potential sites, the best thing to do is create an account and test things out for yourself. When you’re confident you’ve found a hit (even or more than one) make a deposit and get a proper feel for the betting experience of the website in question away.

Things to Consider when Comparing Betting Sites

Safety, Security and Licensing

Regardless of whether a site is ranked among the top online bookmakers in the UK or not, it needs to have a licence. If it hasn't been given the green light by the UK Gambling Commission (UKGC), it’s not legal. Off the back of this, look for other trust markers such as certificates of fairness, SSL encryption and secure payment processors.

What The Experts Say

Once you know a site is safe, it’s worth looking at what industry insiders say about it. By reading high-quality reviews from experts, you can get an insight into subtle things you may not have thought about. For example, an unbiased reviewer will know an operator’s background, whether they have any sister sites or noted parent companies. In other words, they have insights that can tell you whether a platform is legitimate or not.

Betting Markets Diversity

At the heart of any online betting site are the betting events and markets it offers. If you can’t bet on the sports you like, it’s not worth your time. Covering major sports like, horse racing and tennis is easy. If you spot odds on darts, futsal and table tennis, you can be confident the site has a strong team of bookmakers behind it. On top of that, the leading betting sites will also offer a variety of ways to wager on a sport or event aka betting markets such as outright win bets, each-way options, multiples, scorecasts, time-related wagers and more.

Betting Odds Value

Covering wide range of events and betting markets is esential but from a punter perspective odds also need to be valuable, i.e. provide the largest margin on the amount the punter decides to wager. Ver simply put, top betting sites are those that offer the best odds for the sporting events and markets you wish to wager on.

Betting Tips

A major selling point for the best betting sites is information. The better the brand, the better its betting tips will be. Look for sites with plenty blog posts and, importantly, tips from recognised and respected experts.

Sports Live Streams

To make your experience more entertaining, top-rated bookmakers allow you to watch certain events in real time. Additionally, you should also be able to find live simulations that feature a host of stats. Using these features should make your time online more interesting and, potentially, more lucrative.

Free Bets & Other Bonuses

Last but not least are the bonuses offered by online bookmakers, which represent the cornerstone of the betting world. Naturally, the more there are, the better but it's imperative that you fully understand the wagering conditions necessary to claim your free bets, which can vary a lot from site to site.

As a rule of thumb, betting site bonuses fall within the following groups:

  • No Deposit Bonus: Some of the very best online bookmakers will give you free credits when you create an account. Although it may only be a small amount, it’s yours just for registering your details.
  • Deposit Bonus: Type “sports betting sites UK” into Google and all the sites that appear will have a deposit bonus. Often known as a welcome reward, these deals are for new customers and typically consist of free bets/credits and are based your first deposit.
  • Reload Bonuses: These are like first deposit bonuses but slightly smaller and given to existing customers.
  • Bet Insurance/Cashback: UK punters like to have some sort of insurance when they bet. Deals such as accumulator insurance and cashback are designed to address this need. Basically, if you lose under certain conditions, you get some money back.