When it comes to which online betting site is best, there's no right or wrong answer. In this guide, we’ve given you a formula for finding what we think are the top few. Covering everything from bonuses to the comparisons you should be making, this guide will help you spot a hot tip at 50 paces.
Top Betting Sites
|#1||Get up to £50 in Bonuses||Claim Bonus||18+,T&C Apply. Begambleaware.org. Minimum Deposit £20. Bonus will expire 7 days from registration.|
|#2||Up to £100 in Bonus Bets||Claim Bonus||Min £10 Deposit. Min odds: 4/5. Bonus bets valid for 7 days. T&C’s Apply. 18+. BeGambleAware.org|
|#3||Bet £10, Get a £10 Free Bet||Claim Bonus||18+,T&C Apply. Begambleaware.org. New customers only. Max one £10 Free Bet. Qualifying bets must be placed at odds of 2.0(1/1) or greater. Paid as a bonus token with min odds reg. Further T&Cs apply|
|#4||100% Deposit Bonus up to £50||Claim Bonus||New customers only. Valid once per customer. Bonus expires after 30 days. Expires 31.05.19. 7x turnover at 1.6 minimum odds. 18+ only. BeGambleAware.|
|#5||Bet £10, Get £30 in Free Bets||Claim Bonus||New customers only – Minimum deposit of £10 using deposit code 30F - Minimum odds of 1/2 (1.5) - Deposit method and withdrawal restrictions apply & Full T&C’s apply|
|#6||100% up to £100 Welcome Bonus||Claim Bonus||New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only.|
|#7||Bet £50 on Glory Holes & Get a £50 Free Bet||Claim Bonus||18+ | New Customers only | Customers must register and then deposit using the deposit code: RZHOLE to qualify | A bet of £50 must be placed within 48hrs of deposit on any Glory Holes market | BeGambleAware.org | Full T&C's Apply|
|#8||Up to £100 in Bet Credits from bet365||Claim Bonus||Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.|
|#9||Bet £10, Get £30 in Free Bets||Claim Bonus||New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.|
|#10||Bet £5 Get £30 in Free Bets||Claim Bonus||+18 T&C's Apply. BeGambleAware.org.|
|#11||Get up to £30 in Free Bets||Claim Bonus||18+, T&C Apply. Begambleaware.org. New UK & Ireland customers only. Min Deposit £10. First Deposit matched up to £30, 1x wagering at odds of 1.75+ to unlock Free Bet. Credit card, debit card & PayPal deposits only. Full terms apply|
|#12||Bet £20, Get a £20 Free Bet||Claim Bonus||18+,T&C Apply. Begambleaware.org, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.|
|#13||Bet £10, Get £30 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.|
|#14||Double the Odds, Paid in Cash||Claim Bonus||18+,T&C Apply. Begambleaware.org, Please Gamble Responsibly. Maximum stake is £10. Exclusive to new members.|
|#15||Bet £10, get £30 in Free Bets & 30 Free Spins||Claim Bonus||18+,T&C Apply. Begambleaware.org. Only available to new customers from UK £ Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.|
|#16||Bet £20, Get £20 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org. Please Gamble Responsibly.|
|#17||Bet £10, Get £10 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org | Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your First Bet Loses | New Customers Only | Qualifying Bet must be a Single of £10 or more at odds of Evens (2.0) or Greater | Full T&C's Apply|
|#18||£20 Risk Free First Bet||Claim Bonus||New Customers can get up to €/£20 in cash back if their first Sportsbook bet loses. Only deposits made using Cards or Paypal will qualify for this promotion. Full T&Cs Apply. 18+|Gamble Aware.|
|#19||Get £20 in Free Bets When You Bet £5||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
|#20||£20 Welcome Bonus||Claim Bonus||18+, T&C Apply. Begambleaware.org. New UK & NI Customers Only. Deposit and Stake £10 or more on Totesport at odds of evens (2.0) or greater on your first bet. Free bet balance of £10 credited within 24 hours of your first bet settled. Free bets expire after 7 days. Stake £10 or more on your first bet on Totepool and receive £10 back in cash within 24 hours of your first bet settled. E-Wallet and Prepaid Card restrictions apply. Full T&Cs Apply.|
|#21||Get Free Bets When You Join Today||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
|#22||100% Deposit Bonus up to £50||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
|#23||Bet £20 & Get £40 Welcome Bundle||Claim Bonus||New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UK residents only. T&Cs Apply. Begambleaware.org|
|#24||£10 First Bet Insurance||Claim Bonus||18+,T&C Apply. Begambleaware.org. £10 First Bet Insurance: New customers only. A qualifying bet is a losing first settled real money single bet of at least £/€10 or more (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. free bet credited within 24 hours of qualifying bet settling and must be used within 14 days. free bet stake not included in returns. Full T&C’s apply|
|#25||New Bonus Coming Soon||Claim Bonus||T&C's Apply, 18+, Please Gamble Responsibly.|
|#26||Get up to £100 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
Bonuses the Best Online Betting Sites Offer
No Deposit Bonus: Some of the very best online bookmakers will give you free credits when you create an account. Although it may only be a small amount, it’s yours just for registering your details.
Deposit Bonus: Type “sports betting sites UK” into Google and all the sites that appear will have a deposit bonus. Often known as a welcome reward, these deals are for new customers and typically consist of free bets/credits and are based your first deposit.
Reload Bonuses: These are like first deposit bonuses but slightly smaller and given to existing customers.
Bet Insurance/Cashback: For the best bookmakers, UK punters like to have some sort of insurance when they bet. Deals such as accumulator insurance and cashback are designed to address this need. Basically, if you lose under certain conditions, you get some money back.
Comparing the Top Betting Sites
Anyone can search for “betting sites UK” or “best betting sites UK” and a search engine will throw up hundreds of results. If you’re not versed in the nuances of the betting world, the natural inclination is to assume the top-ranked results are the best. Then it’s on you to compare the results and decide which ones are actually worth it and which ones aren’t. To do this, think about the following topics:
Safety, Security and Licensing: Regardless of whether a site is ranked among the top online bookmakers in the UK or not, it needs to have a licence. If it hasn't been given the green light by the UK Gambling Commission (UKGC), it’s not legal. Off the back of this, look for other trust markers such as certificates of fairness, SSL encryption and secure payment processors.
What Do the Experts Say: Once you know a site is safe, it’s worth looking at what industry insiders say about it. By reading high-quality reviews from experts, you can get an insight into subtle things you may not have thought about. For example, an unbiased reviewer will know an operator’s background, whether they have any sister sites or noted parent companies. In other words, they have insights that can tell you whether a platform is legitimate or not.
Betting Odds: At the heart of any online betting site is the odds it offers. If you can’t find markets for the sports you like, it’s not worth your time. And you shouldn’t stop there. Even if it covers the pursuits you enjoy, it may not have the betting options you want. As a general rule, the top betting sites will offer pre-event and live markets. Within those you should be able to find everything from outright win bets, each-way options, multiples, scorecasts, time-related wagers and more.
What’s Offered at the Best Sports Betting Sites UK
In addition to offering secure platforms and plenty of odds, the best online betting sites contain the following features:
Diverse Markets: Covering major sports like football, horse racing and tennis is easy. The leading betting sites in the UK go beyond that. If you spot a site with odds on things such as water polo, futsal and table tennis, you can be confident it has a strong team of bookmakers behind it.
Bonuses: We mentioned them at the top of this guide, but it’s worth repeating. Bonuses are a cornerstone of the betting world and any site worth its salt should offer them. Naturally, the more there are, the better. In addition to plenty of bonuses, you need to ensure the wagering conditions (i.e. how you can claim your freebies) are fair.
Blogs and Tips: A major selling point for the best betting sites is information. The better the brand, the better its tips will be. Look for sites with plenty of daily blog posts and, importantly, tips from recognised and respected experts.
Live Streams: The final feature worth looking for is live streams. To make your experience more entertaining, top-rated bookmakers allow you to watch certain events in real time. Additionally, you should also be able to find live simulations that feature a host of stats. Using these features should make your time online more interesting and, potentially, more lucrative.
Which Online Betting Site is the Best?
As you can see, there are lot of things you need to consider when you’re sizing up the market. Using betting site reviews is a solid starting point, but that’s just the start of the journey. To really know which sites are right for you, you have to do your own assessments. Once you’ve found some potential sites, create an account and test things out for yourself. Finally, when you’re confident you’ve found a hit, make a deposit and away you go.