When it comes to which online betting site is best, there's no right or wrong answer. In this guide, we’ve given you a formula for finding what we think are the top few. Covering everything from bonuses to the comparisons you should be making, this guide will help you spot a hot tip at 50 paces.
Top Betting Sites
|#1||Bet £10 Get £10||Claim Bonus||18+ New Customers Only. Minimum Deposit and wagering on sport to activate the Free Bet is £10. Customers who deposit using Neteller, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer.BeGambleaware.org|
|#2||100% Deposit Match Bonus up to £50||Claim Bonus||Offer available only for new customers registered in the UK. Min £10 Deposit required. The maximum bonus amount is £50. Select the welcome bonus on the deposit page before proceeding with payment. The welcome bonus must be wagered 10 times on accumulator bets consisting of a minimum 3 selections, minimum selection odds of 1/5 (1.20) and minimum selections total odds 1/1 (2.00) 18+ T&Cs Apply begambleaware.org|
|#3||100% up to £100 Welcome Bonus||Claim Bonus||New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only.|
|#4||Double the Odds, Paid in Cash||Claim Bonus||18+,T&C Apply. Begambleaware.org, Please Gamble Responsibly. Maximum stake is £10. Exclusive to new members.|
|#5||Bet £10, Get a £15 Free Bet||Claim Bonus||18+, T&C Apply. Begambleaware.org. New customers only. Max one £15 Free Bet. Qualifying bets must be placed at odds of 2.0(1/1) or greater. Paid as a bonus token with min odds reg. Further T&Cs apply|
|#6||Bet £10, Get £30 in Free Bets||Claim Bonus||New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply & Full T&C’s apply|
|#7||Get up to £30 in Free Bets||Claim Bonus||18+, T&C Apply. Begambleaware.org. New UK & Ireland customers only. Min Deposit £10. First Deposit matched up to £30, 1x wagering at odds of 1.75+ to unlock Free Bet. Credit card, debit card & PayPal deposits only. Full terms apply|
|#8||Exclusive Welcome Bonus up to £100||Claim Bonus||18+, T&C Apply. Begambleaware.org. Minimum Deposit £20. Bonus will expire 7 days from registration.|
|#9||Up to £100 in Free Bonus Bets||Claim Bonus||Min £10 Deposit. Min odds: 4/5. Bonus bets valid for 7 days. T&C’s Apply. 18+. BeGambleAware.org|
|#10||Get up to £25 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
|#11||Bet £10, Get £30 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.|
|#12||Open Account Offer - Up to £100 in Bet Credits for new customers at bet365.||Claim Bonus||Up to £100 in Bet Credits for new customers at bet365.Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.|
|#13||Get £20 in Free Bets When You Bet £5||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
|#14||Welcome Offer £30 Free Bets||Claim Bonus||18+. Customers will be awarded £15 in Free Bets and £15 in Free spins for Casino and Vegas. New Customers Only. Freebets valid for 3 days Free spins valid for 7 days. T&Cs apply www.begambleaware.org|
|#15||Get up to £100 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
|#16||Bet £5 Get £30||Claim Bonus||New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly|
|#17||Bet £10, Get £30 in Free Bets||Claim Bonus||New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.|
|#18||£20 Risk Free First Bet||Claim Bonus||New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.|
|#19||Bet £10 on any Double and get a £10 Freebet for any Double||Claim Bonus||New customers only. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets issued after qualifying bet is settled and expire after 7 days. Skrill and Neteller deposits excluded. 18+ BeGambleAware. Full terms apply.|
|#20||£20 Risk Free Bet||Claim Bonus||New customers only. Valid once per customer. Cash released in £5 instalments per £100 qualifying turnover. 30 days from reg to fulfil offer. min qualifying odds 1.6, Skrill deposits excluded. 18+ only. BeGambleAware|
|#21||Bet £10, get £30 in Free Bets & 30 Free Spins||Claim Bonus||18+,T&C Apply. Begambleaware.org. Only available to new customers from UK £ Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.|
|#22||Bet £20, Get £20 in Free Bets||Claim Bonus||18+,T&C Apply. Begambleaware.org. Please Gamble Responsibly.|
|#23||100% Deposit Bonus up to £50||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
|#24||Bet £20 & Get £40 Welcome Bundle||Claim Bonus||New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UK residents only. T&Cs Apply. Begambleaware.org|
|#25||Free Bet up to £30 if Your First Settled Bet Doesn't Win||Claim Bonus||New Customers, first losing settled single bet £10+ (£10+ E/W) at odds 2.0+ only losing win single of E/W qualifies. Free bet equal to your qualifying stake (Max £30) credited within 24 hours, 14 days to use. Stake not included in returns. Full terms & conditions apply|
|#26||New Bonus Coming Soon||Claim Bonus||18+,T&C Apply. Begambleaware.org.|
Which Online Betting Site is the Best?
Anyone can search for “best betting sites UK” or “best online bookmakers” and a search engine will throw up hundreds of results. If you’re not versed in the nuances of the betting world, the natural inclination is to assume the top-ranked results are the best.
In reality it’s on you to figure out which betting sites are actually worth it and which ones aren’t. How? Some good, old-fashioned research and comparison of the results can go along way.
Comparing The Best Betting Sites
Your research and comparison of the best betting sites can go in a couple of directions. You can use third-party reviews of the various bookamkers online, like those you find on our website. This is a solid starting point but you should probably complement it with your own assessments.
Once you’ve created a shortlist of potential sites, the best thing to do is create an account and test things out for yourself. When you’re confident you’ve found a hit (even or more than one) make a deposit and get a proper feel for the betting experience of the website in question away.
Things to Consider when Comparing Betting Sites
Safety, Security and Licensing
Regardless of whether a site is ranked among the top online bookmakers in the UK or not, it needs to have a licence. If it hasn't been given the green light by the UK Gambling Commission (UKGC), it’s not legal. Off the back of this, look for other trust markers such as certificates of fairness, SSL encryption and secure payment processors.
What The Experts Say
Once you know a site is safe, it’s worth looking at what industry insiders say about it. By reading high-quality reviews from experts, you can get an insight into subtle things you may not have thought about. For example, an unbiased reviewer will know an operator’s background, whether they have any sister sites or noted parent companies. In other words, they have insights that can tell you whether a platform is legitimate or not.
Betting Markets Diversity
At the heart of any online betting site are the betting events and markets it offers. If you can’t bet on the sports you like, it’s not worth your time. Covering major sports like, horse racing and tennis is easy. If you spot odds on darts, futsal and table tennis, you can be confident the site has a strong team of bookmakers behind it. On top of that, the leading betting sites will also offer a variety of ways to wager on a sport or event aka betting markets such as outright win bets, each-way options, multiples, scorecasts, time-related wagers and more.
Betting Odds Value
Covering wide range of events and betting markets is esential but from a punter perspective odds also need to be valuable, i.e. provide the largest margin on the amount the punter decides to wager. Ver simply put, top betting sites are those that offer the best odds for the sporting events and markets you wish to wager on.
A major selling point for the best betting sites is information. The better the brand, the better its betting tips will be. Look for sites with plenty blog posts and, importantly, tips from recognised and respected experts.
Sports Live Streams
To make your experience more entertaining, top-rated bookmakers allow you to watch certain events in real time. Additionally, you should also be able to find live simulations that feature a host of stats. Using these features should make your time online more interesting and, potentially, more lucrative.
Free Bets & Other Bonuses
Last but not least are the bonuses offered by online bookmakers, which represent the cornerstone of the betting world. Naturally, the more there are, the better but it's imperative that you fully understand the wagering conditions necessary to claim your free bets, which can vary a lot from site to site.
As a rule of thumb, betting site bonuses fall within the following groups:
- No Deposit Bonus: Some of the very best online bookmakers will give you free credits when you create an account. Although it may only be a small amount, it’s yours just for registering your details.
- Deposit Bonus: Type “sports betting sites UK” into Google and all the sites that appear will have a deposit bonus. Often known as a welcome reward, these deals are for new customers and typically consist of free bets/credits and are based your first deposit.
- Reload Bonuses: These are like first deposit bonuses but slightly smaller and given to existing customers.
- Bet Insurance/Cashback: UK punters like to have some sort of insurance when they bet. Deals such as accumulator insurance and cashback are designed to address this need. Basically, if you lose under certain conditions, you get some money back.