Updated: 8 September 2020

Best Betting Sites

Updated: 8 September 2020
#1 Bet £15, Get £10
Claim Bonus 18+ New Players only. For free bet wagering requirements and minimum odds read T&C’s. www.begambleaware.org Terms Apply
#2 Bet £10, Get £10
Claim Bonus 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.
#3 Bet £20, Get £10
Claim Bonus 18+ New Customers Only. Minimum Deposit and wagering on sport to activate the Free Bet is £20. Customers who deposit using Neteller, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer.BeGambleaware.org
#4 Bet £10 Get £20
Claim Bonus New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.
#5 Bet £10, Get £30 in Free Bets + £10 Casino Bonus
Claim Bonus Minimum deposit of £10 using deposit code 30FB - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T&C’s apply
#6 Bet £10, Get a £15 Free Bet
Claim Bonus 18+, T&C Apply. Begambleaware.org. New customers only. Max one £15 Free Bet. Qualifying bets must be placed at odds of 2.0(1/1) or greater. Paid as a bonus token with min odds reg. Further T&Cs apply
#7 Bet £25, Get £25 in Free Bets
Claim Bonus 18+ New Players only. Gamble responsibly. www.begambleaware.org.
#8Double the Odds, Paid in Cash
Claim Bonus 18+,T&C Apply. Begambleaware.org, Please Gamble Responsibly. Maximum stake is £10. Exclusive to new members.
#9 Bet £5, Get £20 in Free Bets
Claim Bonus 18+,T&C Apply. Begambleaware.org.
#10 Bet £10, Get £20
Claim Bonus 18+ New Customers only. Deposit, opt in and place a £10 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive a £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. Please Gamble Responsibly.
#11 Open Account Offer - Up to £100 in Bet Credits for new customers at bet365
Claim Bonus Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
#12 Bet £10 Get £40
Claim Bonus 18+. New depositing players on STSbet.co.uk only. Promotion from 11.02.2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.5). Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.5) before withdrawal. Bonus valid for 7 days. BeGambleAware.org.
#13 Bet £10, Get £30 in Free Bets
Claim Bonus New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.
#14 Up to £25 Free Bet If your First Settled Bet Doesn't Win
Claim Bonus New Customers. First settled bet £/€10 (£10 E/W+) - £/€25 (£25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Apply
#15 New Bonus Coming Soon!
Claim Bonus T&C's Apply, 18+, Please Gamble Responsibly.
#16 Bet £30, Get £30 in Free Bets
Claim Bonus 18+. Customers will be awarded £15 in Free Bets and £15 in Extra spins for Casino and Vegas. New Customers Only. Freebets valid for 3 days Extra spins valid for 7 days. T&Cs apply www.begambleaware.org
#17 Bet £250, Get £100 in Free Bets
Claim Bonus New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
#18 Bet £20, Get £20 Risk Free Bet
Claim Bonus New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
#19 Bet £10, Get a £10 Free Bet
Claim Bonus New customers only. Qualifying bets must be placed within 7 days of first deposit. £10 Free bet credited when your first bet on Glory Goals settles. Min odds 1.6. Free bets must be used in 7 days. 18+ BeGambleAware. Full terms apply.
#20 Bet £20, Get a £20 Free Bet
Claim Bonus Minimum odds 4/1. £20 max Free Bet. 1 Free Bet per week. Free Bet credited on bet settlement of winning bets only. 1.2 min odds on Free Bet. Free Bet valid for 48 hours.
#21 Bet £10, Get £30 in Free Bets
Claim Bonus 18+,T&C Apply. Begambleaware.org. Only available to new customers from UK £ Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Extra Spins on selected games. Extra Spins expire after 7 days. Full T&Cs apply.
#22 Bet £10, Get £20
Claim Bonus 18+,T&C Apply. Begambleaware.org.
#23 Bet £10 & Get £40
Claim Bonus New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £10+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UK residents only. T&Cs Apply. Begambleaware.org
#24 New Bonus Coming Soon
Claim Bonus 18+,T&C Apply. Begambleaware.org.
#25 Bet £5, Get £20 in Free Bets
Claim Bonus 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply
#26 Bet £10 Get £10
Claim Bonus 18+. Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers only. One Free Bet offer per customer, household and IP Address only. T&Cs apply

When it comes to which online betting site is best, there's no right or wrong answer. In this guide, we’ve given you a formula for finding what we think are the top few. Covering everything from bonuses to the comparisons you should be making, this guide will help you spot a hot tip at 50 paces.

Which Online Betting Site is the Best?

Anyone can search for “best betting sites UK” or “best online bookmakers” and a search engine will throw up hundreds of results. If you’re not versed in the nuances of the betting world, the natural inclination is to assume the top-ranked results are the best.

In reality it’s on you to figure out which betting sites are actually worth it and which ones aren’t. How? Some good, old-fashioned research and comparison of the results can go along way.

Comparing The Best Betting Sites

Your research and comparison of the best betting sites can go in a couple of directions. You can use third-party reviews of the various bookamkers online, like those you find on our website. This is a solid starting point but you should probably complement it with your own assessments.

Once you’ve created a shortlist of potential sites, the best thing to do is create an account and test things out for yourself. When you’re confident you’ve found a hit (even or more than one) make a deposit and get a proper feel for the betting experience of the website in question away.

Things to Consider when Comparing Betting Sites

Safety, Security and Licensing

Regardless of whether a site is ranked among the top online bookmakers in the UK or not, it needs to have a licence. If it hasn't been given the green light by the UK Gambling Commission (UKGC), it’s not legal. Off the back of this, look for other trust markers such as certificates of fairness, SSL encryption and secure payment processors.

What The Experts Say

Once you know a site is safe, it’s worth looking at what industry insiders say about it. By reading high-quality reviews from experts, you can get an insight into subtle things you may not have thought about. For example, an unbiased reviewer will know an operator’s background, whether they have any sister sites or noted parent companies. In other words, they have insights that can tell you whether a platform is legitimate or not.

Betting Markets Diversity

At the heart of any online betting site are the betting events and markets it offers. If you can’t bet on the sports you like, it’s not worth your time. Covering major sports like, horse racing and tennis is easy. If you spot odds on darts, futsal and table tennis, you can be confident the site has a strong team of bookmakers behind it. On top of that, the leading betting sites will also offer a variety of ways to wager on a sport or event aka betting markets such as outright win bets, each-way options, multiples, scorecasts, time-related wagers and more.

Betting Odds Value

Covering wide range of events and betting markets is esential but from a punter perspective odds also need to be valuable, i.e. provide the largest margin on the amount the punter decides to wager. Ver simply put, top betting sites are those that offer the best odds for the sporting events and markets you wish to wager on.

Betting Tips

A major selling point for the best betting sites is information. The better the brand, the better its betting tips will be. Look for sites with plenty blog posts and, importantly, tips from recognised and respected experts.

Sports Live Streams

To make your experience more entertaining, top-rated bookmakers allow you to watch certain events in real time. Additionally, you should also be able to find live simulations that feature a host of stats. Using these features should make your time online more interesting and, potentially, more lucrative.

Free Bets & Other Bonuses

Last but not least are the bonuses offered by online bookmakers, which represent the cornerstone of the betting world. Naturally, the more there are, the better but it's imperative that you fully understand the wagering conditions necessary to claim your free bets, which can vary a lot from site to site.

As a rule of thumb, betting site bonuses fall within the following groups:

  • No Deposit Bonus: Some of the very best online bookmakers will give you free credits when you create an account. Although it may only be a small amount, it’s yours just for registering your details.
  • Deposit Bonus: Type “sports betting sites UK” into Google and all the sites that appear will have a deposit bonus. Often known as a welcome reward, these deals are for new customers and typically consist of free bets/credits and are based your first deposit.
  • Reload Bonuses: These are like first deposit bonuses but slightly smaller and given to existing customers.
  • Bet Insurance/Cashback: UK punters like to have some sort of insurance when they bet. Deals such as accumulator insurance and cashback are designed to address this need. Basically, if you lose under certain conditions, you get some money back.

Contributor

Colm Phelan
Colm Phelan
Reviewer since November 2020

A lifelong sports fan, Colm Phelan began writing at a young age which eventually led him to a career in journalism. Now an accomplished sportswriter and editor Colm has covered football, golf, NFL and boxing for numerous leading and national publications. He is a lifelong Arsenal supporter and also shouts for the Chicago Bears.

Interests: Football, NFL, Golf, Odds Comparison

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