Updated: 5 April 2022

Best Odds Guaranteed Bookmakers

Updated: 5 April 2022

Best Odds Guaranteed is also known as BoG and this is a brilliant horse racing concession where you can take an early price about a particular horse and know that you’ll either get paid out at these odds or the starting price depending on which one is bigger. With a BoG bookmaker, you no longer have a dilemma over whether to take the current price available and wonder whether the odds will contract or drift as we get nearer to the off.


18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly



New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+



In this article, our aim is to showcase the Best Odds Guaranteed sites so that you can always take advantage of this promotion for UK and Irish race meetings. Each online bookie has a slightly different set of terms and conditions for BoG although some will actually apply Best Odds Guaranteed to race meeting further afield such as France, United States of America, Australia or South Africa.

Best odds guaranteed sites will usually automatically give you the price about your horse when you place the bet and then, if the SP is bigger and your horse wins, you will see your winnings amended to reflect that the Best Odds Guaranteed promotion kicked in and you got that bigger price.

Table of Contents

  1. Best Odds Guaranteed Betting Sites
  2. 8 Best Odds Bookmakers That Offer BoG
  3. What is BoG?
  4. How Does BoG Work?

Best Odds Guaranteed Betting Sites

It really doesn’t make any sense to place a horse racing bet with bookmakers who don’t have Best Odds Guaranteed available. There are lots of best odds bookmakers out there and it can be difficult enough to beat new betting sites on horse racing without not being able to take advantage of a promotion which has now been available with some online bookmakers for over ten years.

You might notice that some bookmakers will apply Best Odds Guaranteed to any early price providing that this isn’t an antepost betting market, while some bookies might stipulate that BoG only applies to bets placed at a certain time such as midday on the day of the race. There can also be a difference between Board Prices and Early Prices, so make sure you’re always getting Best Odds Guaranteed with your bets.

Just because a large number of Best Odds Guaranteed bookmakers have this promotion available doesn’t mean that their odds are all exactly the same. While the Starting Price will be universal just before the off, you might find a big difference in the horse racing odds leading up to the off and we would recommend you hold a number of betting accounts so that you can take advantage of the best early price. Each-way backers might also benefit from extra places on certain races with a particular bookie.

Here is the list of top bookies offering BOG:

In the below table, you can find a list of bookmakers who we recommend when it comes to Best Odds Guaranteed. We’ve reviewed each operator’s BOG promotion so that you can form an idea of the best ones to choose when it comes to taking advantage of this concession.

Be sure to read the terms and conditions of each bookmaker’s BOG promotion so that you are completely confident that you are getting the biggest prices about the horses that you want to back.

BookmakerBest Odds Guaranteed T's & C'sRating
Bet VictorBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
SportNationBOG applies for selected horse racing meetings throughout the calendar year.
888SportBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.
William HillBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
BetwayBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.
LadbrokesBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
Paddy PowerBOG applies to all UK and Irish horse racing meetings, with the offer available after 8am UK time on the day of the actual race.
CoralBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.

8 Best Odds Bookmakers Who Offer BOG

BetVictor Best Odds Guaranteed (5/5)

BetVictor are one of the leading best odds bookmakers when it comes to horse racing betting. BetVictor Best Odds Guaranteed are available providing that you bet after 9am on the day of the race.

This promotion applies to race meetings taking place in the United Kingdom and Ireland, while they have included greyhound racing as part of this promotion and you can enjoy a real cash benefit of £25,000 with this betting offer as things currently stand.


18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly


SportNation Best Odds Guaranteed (2/5)

You can become eligible for Best Odds Guaranteed at SportNation by purchasing it in their Rewards Store when you sign up as a customer with this popular bookie.

This will allow you to enjoy the BoG offer when it comes to any Flat or National Hunt horse race taking place in the UK or Ireland, with Best Odds Guaranteed applying to any bet struck after 9am on the day of the race and this will apply to single, each-way and accumulator bets.


18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first €5 bet within 14 days of account reg at min odds 1/2 = 4x €5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. Begambleaware.org.


888Sport Best Odds Guaranteed (4/5)

We’re a big fan of the Best Odds Guaranteed offer at 888Sport considering that there are no time restrictions for when you can benefit from the BoG promotion.

Providing that there are early prices available for a particular race and you can see the Best Odds Guaranteed icon next to the race, you are able to take advantage of this racing concession. Just make sure that you place your bet on the same day that the race is taking place and you have to be based in either the United Kingdom or Ireland.


Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.


William Hill Best Odds Guaranteed (5/5)

William Hill are a prominent betting brand when it comes to horse racing and they have a BoG offer which applies to all UK and Irish horse racing and greyhound racing meetings.

There is a maximum benefit of £25,000 that can be enjoyed on a daily basis with this promotion and customers can qualify for William Hill Best Odds Guaranteed providing that they place their racing bets after 10am on the day of the race, with Enhanced Odds also regularly available.



Betway Best Odds Guaranteed (4/5)

Another great Best Odds Guaranteed bookmaker option is Betway. Betway Best Odds Guaranteed promotion runs for all UK and Irish horse racing meetings.

The main stipulation is that any qualifying bet need to be placed after 9am on the day of the race, while the minimum qualifying bet is either £1 win or £0.50 each-way so the threshold is pretty low in this regard. There is no opt-in required and customers can benefit to the maximum of £25,000 on a daily basis.


18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply


Ladbrokes Best Odds Guaranteed (5/5)

Ladbrokes deserve credit for having a stack of available horse racing promotions and that includes Best Odds Guaranteed which not only applies to horse races but also greyhound races.

There are no time restrictions so you can get yourself an early bird price providing that it’s the day of the race and there’s the chance to land up to £25,000 extra through this promotion. Early prices and board prices are included and you can get Ladbrokes Best Odds Guaranteed on your racing accumulators.


18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Paddy Power Best Odds Guaranteed (3/5)

It goes without saying that Paddy Power are among the band of bookies that have Best Odds Guaranteed available for their customers and they are determined to get ahead of the crowd.

That is why you can secure the BoG racing offer from 8am on the day of the race and we’re also delighted to report that you can land up to £50,000 as a maximum benefit which will please customers with different bankrolls. Paddy Power Best Odds Guaranteed applies to Singles & Multiples on win & each way markets only.


New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using cards will qualify for this promotion. T&Cs apply.

Coral Best Odds Guaranteed (4/5)

Coral are a heavyweight bookmaker when it comes to horse racing betting odds in the UK and Ireland, with this bookie having had Best Odds Guaranteed on the menu for several years and their terms and conditions are exactly the same as sister site Ladbrokes.

That means you can qualify for BoG providing it’s the day of the race, with the offer capped at £50,000 in terms of maximum added benefit you can land.


18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first €5 bet within 14 days of account reg at min odds 1/2 = 4x €5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. Begambleaware.org.

What is Best Odds Guaranteed?

Best Odds Guaranteed is a generous horse racing betting promotion that has been available for over ten years. Previously to BoG being available, punters had to decide whether to take the Early Price or Board Price about a horse or alternatively select the Starting Price option. The problem was that the market is unpredictable and customers sometimes ended up taking 5/1 when their horse won at an SP of 10/1.

The introduction of Best Odds Guaranteed with selected bookmakers changed this situation for the better. It meant that customers could now take an Early Price or Board Price safe in the knowledge that if the horse’s price drifted to the point where the Starting Price was bigger odds, then the bookie would pay out at this bigger price and the customer would be in line for a larger pay out.

Conversely, taking an Early Price and then seeing the horse’s odds shorten as we approach the off means that you’re sitting on the odds that you took, with many punters taking delight in hunting out the value before a concerted gamble takes place in the betting ring. This promotion has cost the bookies millions over the years and it’s a great way to try and gain an edge.

Want to learn more about the Cash Out feature? Check out our definitive guide to the top Cash Out bookies, or learn more about the benefits of Acca Insurance.

You might also be interested in:

BrandHorse Racing - Best Odds GuaranteedAnte Post Horse RacingBonusClaim Bonus
Bet365 Sports Tick Icon Tick Icon Bet £10 & Get £50 in Free Bets for new customers at bet365 Claim Bonus Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
888 Sports Tick Icon Tick Icon £30 In Free Bets + £10 Casino Bonus When You Place Your First Bet of £10+ Claim Bonus Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Paddy Power Sports Tick Icon Tick Icon Bet £20 And Get It Back As Cash If It Loses Claim Bonus New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using cards will qualify for this promotion. T&Cs apply.

How BoG Works

Let’s picture Scenario 1 where you want to back Golden Square to win the Cheltenham Gold Cup. You go to your favourite bookmaker at 10am on the day of the race and back the horse at 10/1. That price is automatically added to your bet slip, although you have Best Odds Guaranteed so you know that you’ll get the Starting Price is bigger.

As the big race at the Cheltenham Festival approaches, Golden Square’s odds start to drift and the horse has a Starting Price of 16/1 when the race finally starts. Despite this price movement, you were right to back this runner as it wins the Gold Cup. Thanks to the BoG promotion, you get paid out at 16/1 instead of the 10/1 early price and it’s a massive bonus on top of your winnings.

Now let’s look at Scenario 2 where you bet on Dragon Fire to win the Grand National. The leading horse racing betting sites use the Grand National to attract new customers and rewarding existing players for their loyalty by offering Grand National free bets. So be sure to check these promotions out.

You’re convinced that there will be lots of money for Dragon Fire leading up to the race, so you jump on the 20/1 on the morning of the National and hope to grab some value.

As it turns out, you were right to secure the 20/1 as the world and his wife jump on Dragon Fire and the horse shrinks to 8/1 before the off. The gamble lands and while plenty of punters end up getting paid out at 8/1, you get more than double the betting odds thanks to the 20/1 you had taken on the morning of the race.

You essentially get the best of both worlds when you take Best Odds Guaranteed. The great thing is that you don’t generally need to do much to land the BoG offer, it’s just a case of selecting the horse and stake before placing the bet. The majority of bookies will automatically apply Best Odds Guaranteed providing that the race is eligible for the promotion.

Frequently Asked Questions

What bookmakers offer best odds guaranteed? +
The majority of leading UK bookmakers offer Best Odds Guaranteed, although you should always check with your bookie before placing your racing bets. Sometimes, the promotion will get taken down for a short time, although you can go through our top 10 bookies in this article to find out where you can secure the BoG promotion.
Why do bookmakers offer best odds guaranteed? +
A bookmaker wants customers to visit their betting site and having Best Odds Guaranteed appeals to punters. The bookies don’t want to pay out at the bigger price out of the EP and the SP, although they’re at a disadvantage if they don’t run with this offer and their competitors do. Therefore, it’s a way of keeping the customers returning.
Do bookies offer BoG for all betting markets? +
The bookmakers will generally have BoG for all UK and Irish horse racing, although this usually applies to bets places on the day. Therefore, antepost horse racing bets won’t be eligible for Best Odds Guaranteed. The same applies to Tote-related bets and Price Boosts, although you can place win and each-way singles, and accumulator bets and qualify for the offer.
What do SP and EP stand for? +
SP stands for the starting price, and these are the betting odds as the race starts. The SP is shown in the horse racing results, and this is a universal price rather than specific bookie odds. EP stands for early price, and this is down to a bookmaker pricing up a horse race and deciding the odds for each runner.
What is an enhanced place bet? +
An enhanced place bet applies to each-way horse racing wagers. Sometimes, a bookmaker will offer extra places so that you can get 1/4 odds for the first four places rather than 1/4 odds for the first three places. The bookies tend to have enhanced place races for each-way punters on a daily basis.

Contributor

Diarmuid Nolan

Diarmuid Nolan

Diarmuid Nolan is our commissioning editor, a horse racing journalist & creator of the horse racing focused #racehour community on Twitter which also produces a podcast hosted here on bookmakers.co.uk. A passionate Leeds fan, and a keen follower of all thing’s Kerry GAA, sports, media & politics.

Interests: Horse Racing, Football, GAA, All Things Betting