Updated: 14 January 2021

Best Odds Guaranteed Bookmakers

Updated: 14 January 2021

When it comes to betting on horse racing meetings in the United Kingdom and Ireland, it’s important to secure the best odds every time you make a selection. Naturally, we recommend that you shop around between the different bookies in order to get the biggest price although you should also make sure that your bookmaker has Best Odds Guaranteed available for your wagers.

Best Odds Guaranteed is also known as BoG and this is a brilliant horse racing concession where you can take an early price about a particular horse and know that you’ll either get paid out at these odds or the starting price depending on which one is bigger. With BoG bookmakers, you no longer have a dilemma over whether to take the current price available and wonder whether the odds will contract or drift as we get nearer to the off.

In this article, our aim is to showcase the Best Odds Guaranteed betting sites so that you can always take advantage of this promotion for UK and Irish race meetings. Each online bookie has a slightly different set of terms and conditions for BoG although some will actually apply Best Odds Guaranteed to race meeting further afield such as France, United States of America, Australia or South Africa.

The BoG betting sites will usually automatically give you the price about your horse when you place the bet and then, if the SP is bigger and your horse wins, you will see your winnings amended to reflect that the Best Odds Guaranteed promotion kicked in and you got that bigger price.

Best Odds Guaranteed Betting Sites

It really doesn’t make any sense to place horse racing bets with bookmakers who don’t have Best Odds Guaranteed available. There are lots of BoG bookmakers out there and it can be difficult enough to beat the bookies on horse racing without not being able to take advantage of a promotion which has now been available with some online bookmakers for over ten years.

You might notice that some bookmakers will apply Best Odds Guaranteed to any early price providing that this isn’t an antepost betting market, while some bookies might stipulate that BoG only applies to bets placed at a certain time such as midday on the day of the race. There can also be a difference between Board Prices and Early Prices, so make sure you’re always getting Best Odds Guaranteed with your bets.

Just because a large number of Best Odds Guaranteed bookmakers have this promotion available doesn’t mean that their odds are all exactly the same. While the Starting Price will be universal just before the off, you might find a big difference in the horse racing odds leading up to the off and we would recommend you hold a number of betting accounts so that you can take advantage of the best early price. Each-way backers might also benefit from extra places on certain races with a particular bookie.

Bookmakers with Best Odds Guaranteed May 2021

18+ new customers only. Opt in and bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get a £5 free bet, set events at odds 2.00+. Plus a £5 slots bonus, selected games, wager 1x to withdraw max £125. Offer valid from 10:00BST 08.04.21 to 12:00BST 12.04.21. 7 day bonus expiry. T&Cs Apply.¤ begambleaware.org ¤| Please gamble responsibly

Here is the list of top bookies offering BOG:

In the below table, you can find a list of bookmakers who we recommend when it comes to Best Odds Guaranteed. We’ve reviewed each operator’s BOG promotion so that you can form an idea of the best ones to choose when it comes to taking advantage of this concession.

Be sure to read the terms and conditions of each bookmaker’s BOG promotion so that you are completely confident that you are getting the biggest prices about the horses that you want to back.

BookmakerBest Odds Guaranteed T's & C'sRating
Bet VictorBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
SportNationBOG applies for selected horse racing meetings throughout the calendar year.
888SportBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.
William HillBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
BetwayBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.
LadbrokesBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
Paddy PowerBOG applies to all UK and Irish horse racing meetings, with the offer available after 8am UK time on the day of the actual race.
CoralBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.

8 Bookmakers Who Offer BOG

BetVictor (5/5)

BetVictor are one of the leading bookmakers when it comes to horse racing betting and they currently have Best Odds Guaranteed available providing that you bet after 9am on the day of the race.

This promotion applies to race meetings taking place in the United Kingdom and Ireland, while they have included greyhound races as part of this promotion and you can enjoy a real cash benefit of £25,000 with this offer as things currently stand.

SportNation (2/5)

You can become eligible for Best Odds Guaranteed at SportNation by purchasing it in their Rewards Store when you sign up as a customer with this popular bookie.

This will allow you to enjoy the BoG offer when it comes to any Flat or National Hunt horse race taking place in the UK or Ireland, with Best Odds Guaranteed applying to any bet struck after 9am on the day of the race and this will apply to single, each-way and accumulator bets.

888Sport (4/5)

We’re a big fan of the Best Odds Guaranteed offer at 888Sport considering that there are no time restrictions for when you can benefit from the BoG promotion.

Providing that there are early prices available for a particular race and you can see the Best Odds Guaranteed icon next to the race, you are able to take advantage of this racing concession. Just make sure that you place your bet on the same day that the race is taking place and you have to be based in either the United Kingdom or Ireland.

William Hill (5/5)

William Hill are a prominent betting brand when it comes to horse racing and they have a BoG offer which applies to all UK and Irish horse racing and greyhound meetings.

There is a maximum benefit of £25,000 that can be enjoyed on a daily basis with this promotion and customers can qualify for Best Odds Guaranteed providing that they place their racing bets after 10am on the day of the race, with Enhanced Odds also regularly available.

BrandFree Bet ValueLoyalty ProgrammeFree Bet ExpiryBonusClaim Bonus
20 7 Days Bet £10 Get £20 Claim Bonus New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.
10 30 Days Bet £15, Get £10 Claim Bonus 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Betway (4/5)

Another great Best Odds Guaranteed bookmaker option is betway, with this bookie running their BoG promotion for all UK and Irish horse racing meetings.

The main stipulation is that any qualifying bets need to be placed after 9am on the day of the race, while the minimum bet is either £1 win or £0.50 each-way so the threshold is pretty low in this regard. There is no opt-in required and customers can benefit to the maximum of £25,000 on a daily basis..

Ladbrokes (5/5)

Ladbrokes deserve credit for having a stack of available horse racing promotions and that includes Best Odds Guaranteed which not only applies to horse races but also greyhound races.

There are no time restrictions so you can get yourself an early bird price providing that it’s the day of the race and there’s the chance to land up to £25,000 extra through this promotion. Early prices and board prices are included and you can get BoG on your racing accumulators.

Paddy Power (3/5)

It goes without saying that Paddy Power are among the band of bookies that have Best Odds Guaranteed available for their customers and they are determined to get ahead of the crowd.

That is why you can secure the BoG racing offer from 8am on the day of the race and we’re also delighted to report that you can land up to £50,000 as a maximum benefit which will please customers with different bankrolls. Best Odds Guaranteed applies to Singles & Multiples on win & each way markets only.

Coral (4/5)

Coral are a heavyweight bookmaker when it comes to horse racing betting odds in the UK and Ireland, with this bookie having had Best Odds Guaranteed on the menu for several years and their terms and conditions are exactly the same as sister site Ladbrokes.

That means you can qualify for BoG providing it’s the day of the race, with the offer capped at £50,000 in terms of maximum added benefit you can land.

Bookmakers with Best Odds Guaranteed May 2021

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply

What is Best Odds Guaranteed?

Best Odds Guaranteed is a generous horse racing betting promotion that has been available for over ten years. Previously to BoG being available, punters had to decide whether to take the Early Price or Board Price about a horse or alternatively select the Starting Price option. The problem was that the market is unpredictable and customers sometimes ended up taking 5/1 when their horse won at an SP of 10/1.

The introduction of Best Odds Guaranteed with selected bookmakers changed this situation for the better. It meant that customers could now take an Early Price or Board Price safe in the knowledge that if the horse’s odds drifted to the point where the Starting Price was bigger, then the bookie would pay out at this bigger price and the customer would be in line for a larger pay out.

Conversely, taking an Early Price and then seeing the horse’s odds shorten as we approach the off means that you’re sitting on the odds that you took, with many punters taking delight in hunting out the value before a concerted gamble takes place in the betting ring. This promotion has cost the bookies millions over the years and it’s a great way to try and gain an edge.

Want to learn more about the Cash Out feature? Check out our definitive guide to the top Cash Out bookies, or learn more about the benefits of Acca Insurance.

How BoG Works

Let’s picture Scenario 1 where you want to back Golden Square to win the Cheltenham Gold Cup. You go to your favourite bookmaker at 10am on the day of the race and back the horse at 10/1. That price is automatically added to your bet slip, although you have Best Odds Guaranteed so you know that you’ll get the Starting Price is bigger.

As the big race at the Cheltenham Festival approaches, Golden Square’s odds start to drift and the horse has a Starting Price of 16/1 when the race finally starts. Despite this price movement, you were right to back this runner as it wins the Gold Cup. Thanks to the BoG promotion, you get paid out at 16/1 instead of the 10/1 early price and it’s a massive bonus on top of your winnings.

Now let’s look at Scenario 2 where you bet on Dragon Fire to win the Grand National. You’re convinced that there will be lots of money for the horse leading up to the race, so you jump on the 20/1 on the morning of the National and hope to grab some value.

As it turns out, you were right to secure the 20/1 as the world and his wife jump on Dragon Fire and the horse shrinks to 8/1 before the off. The gamble lands and while plenty of punters end up getting paid out at 8/1, you get more than double the betting odds thanks to the 20/1 you had taken on the morning of the race.

You essentially get the best of both worlds when you take Best Odds Guaranteed. The great thing is that you don’t generally need to do much to land the BoG offer, it’s just a case of selecting the horse and stake before placing the bet. The majority of bookies will automatically apply Best Odds Guaranteed providing that the race is eligible for the promotion.

18+ New Customers Only. Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Customers have 60 days after registration to use the Odds Boost token. T&Cs apply. BeGambleaware.org


What bookmakers offer best odds guaranteed?+
The majority of leading UK bookmakers currently offer Best Odds Guaranteed, although you should always check with your bookie before placing your racing bets. Sometimes, the promotion will get taken down for a short time, although you can go through our top 10 bookies in this article to find out exactly where you can secure the BoG promotion and grab yourself some value.
Why do bookmakers offer best odds guaranteed?+
Ultimately, a bookmaker wants customers to visit their betting site and having Best Odds Guaranteed is one way to appeal to punters. The bookies naturally don’t want to pay out at the bigger price out of the Early Price and the Starting Price, although they’re at a disadvantage if they don’t run with this offer and their competitors have this available. Therefore, it’s a way of keeping the customers having return visits.
Do bookies offer BoG for all betting markets?+
The bookmakers will generally have BoG for all UK and Irish horse racing meetings, although this tends to apply to bets places on the day of the race. Therefore, any antepost horse racing bets won’t be eligible for Best Odds Guaranteed. The same applies to Tote-related bets and any Price Boosts, although you can place win and each-way singles along with accumulator bets and qualify for the offer this way.
What do SP and EP stand for?+
SP stands for the Starting Price and these are the betting odds for a horse immediately before the race starts. The SP is what you will see in the latest horse racing results and this is a universal price rather than odds provided by a bookie. EP stands for early price and this is down to a bookmaker pricing up a horse race and deciding the odds for each runner. There can be large variance between the different operators.
What is an enhanced place bet?+
An enhanced place bet applies to each-way horse racing wagers. Sometimes, a bookmaker will offer extra places so that you can get 1/4 odds for the first four places rather than 1/4 odds for the first three places. The bookies tend to have enhanced place races for each-way punters on a daily basis and you can visit your favourite bookmakers to discover where you can take advantage of this promotion. You can also secure BoG as part of the deal.


Diarmuid Nolan
Diarmuid Nolan
Reviewer since May 2021

Diarmuid Nolan is our commissioning editor, a horse racing journalist & creator of the horse racing focused #racehour community on Twitter which also produces a podcast hosted here on bookmakers.co.uk. A passionate Leeds fan, and a keen follower of all thing’s Kerry GAA, sports, media & politics.

Interests: Horse Racing, Football, GAA, All Things Betting