Best Odds Guaranteed Betting Sites

If your bookmaker isn’t giving you Best Odds Guaranteed on horse racing bets, then it’s time to look elsewhere. We’ve created this page to showcase this excellent sports betting promotion which delivers value to punters on a consistent basis.

Read on to find out how Best Odds Guaranteed works and how you can use this concession to always get the best value when it comes to horse racing bets. Nothing beats the feeling of getting paid out at SP when you’ve taken a shorter price and it helps gain an edge over the bookie.


What is Best Odds Guaranteed?

Best Odds Guaranteed (or BOG for short) is a horse racing promotion which means you no longer have to choose between taking an Early Price or the Starting Price. Providing you’re betting with a BOG bookmaker, then you can always take the Early Price or Board Price and know that you’ll be paid out at SP if this proves to be bigger.

It’s a classic case of having your cake and eating it when it comes to betting on horse racing. This generally applies to every Flat and National Hunt race meeting in the UK and Ireland, while some bookmakers even push the boat out and pay BOG on greyhound racing too.

As you can see from the below, we’ve created a useful table which gives you a summary of the leading bookmakers who run with Best Odds Guaranteed. We’ve analysed each operator’s BOG promotion and provided a rating based on our findings for each bookie.

Please note that bookmakers tend to differ with their BOG promotion. Some will have a time restriction for when you can enjoy Best Odds Guaranteed, while others might limit the bet types which qualify to take advantage of this promotion.


Bookmakers with Best Odds Guaranteed November 2019

Here is the list of top bookies offering BOG:

In the below table, you can find a list of bookmakers who we recommend when it comes to Best Odds Guaranteed. We’ve reviewed each operator’s BOG promotion so that you can form an idea of the best ones to choose when it comes to taking advantage of this concession.

Be sure to read the terms and conditions of each bookmaker’s BOG promotion so that you are completely confident that you are getting the biggest prices about the horses that you want to back.

BookmakerBest Odds Guaranteed T's & C'sRating
SportNationBOG applies for selected horse racing meetings throughout the calendar year.
888SportBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.
Bet365BOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.
William HillBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
Bet VictorBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
BetwayBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.
LadbrokesBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing.
Paddy PowerBOG applies to all UK and Irish horse racing meetings, with the offer available after 8am UK time on the day of the actual race.
CoralBOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland.

10 Bookmakers Who Offer BOG

SportNation (2/5)

SportNation have Best Odds for selected horse racing meetings throughout the calendar year. As you might expect, this includes big events such as the Cheltenham Festival and Royal Ascot, while customers should expect Best Odds Guaranteed to be available for selected meetings every Saturday.

BOG will apply to eligible races from 9am UK time on the day of the race, with single and accumulator bets covered by this promotion. All customers placing a bet on these markets will automatically qualify for the best odds.

888Sport (4/5)

888Sport are powered by powerful online gaming giant 888 and they have Best Odds Guaranteed among their horse racing offers. If you take an early price about your horse and the selections wins at a bigger SP, you will be paid out at this price instead.

At 888Sport, BOG applies to all single, multiple and each-way bets, with all UK and Irish horse races eligible for this promotion and there are no apparent time restrictions when it comes to this offer.

Bet365 (4/5)

In addition to the bet365 Price Promise, ITV Racing 4/1 Offer and Feature Race 4/1 Offer, bet365 also have Best Odds Guaranteed and this is available for all Flat and National Hunt race meetings taking place in the UK and Ireland.

Simply take an Early Price or Board Price and bet365 will automatically pay out at the Starting Price should this prove to be bigger. This offer applies to all bets placed on win and each-way fixed-odds betting markets.

William Hill (5/5)

Hills are a great betting option when it comes to horse racing, with this bookmaker also offering Best Odds Guaranteed when it comes to greyhound racing. You simply need to take the price when you bet and you will be paid out at SP if it proves to be bigger.

The Best Odds Guaranteed promotion is available from midnight until the start of the race in question, with this concession offered to bets on the “win” market on all UK and Irish horse racing and greyhound meetings.

BetVictor (5/5)

BetVictor are another bookmaker who offer BOG on greyhounds as well as horse racing. They’re also prepared to offer a daily maximum real cash benefit of £25,000 for each customer and there are no wagering requirements with this promotion.

This bookmaker will pay out at SP for customers that take both Board Prices and Early Prices, with BetVictor having a reputation for offering competitive horse racing odds for both UK and Irish meetings.

Betway (4/5)

If you’re looking for Best Odds Guaranteed on all UK and Irish horse racing meetings, then betway are a good choice. They’re prepared to pay SP if it’s bigger than any early price that you take after 9am UK time on the day of the race, with a £1 minimum bet required in order for BOG to be honoured.

The maximum payout for any customer on a given day is £25,000, with customers having to make sure they select the early price rather than take the SP option when betting.

Ladbrokes (5/5)

Ladbrokes are determined not to be outdone on BOG and they have this promotion running for horse racing and greyhound racing. When it comes to betting on horses, the concession is available for all UK and Irish race meetings, with early prices, board prices, singles and multiples qualifying for this offer.

The offer is capped at £50,000 per day for each customer, with the promotion not applying to Enhanced Win Only and Place Only bets.

Paddy Power (3/5)

Paddy Power run their Best Price Guaranteed promotion for all UK and Irish horse racing meetings, with the offer available after 8am UK time on the day of the actual race. Take a price after this time and you’ll get SP if it proves to be bigger.

Best Price Guaranteed applies to singles and multiples on win and each-way markets only. Combined horse racing bets along with international racing bets don’t count towards this offer.

Coral (4/5)

Coral are a popular bookmaker for horse racing and they’re committed to offering Best Odds Guaranteed across every UK and Irish race meeting. The offer is capped at a maximum of £50k which means this promotion will suit all kinds of bankrolls.

To make sure you claim the promotion, be sure to place a real money single bet on the actual day of the race. This offer doesn’t apply to enhanced win-only bets.


We’ve supplied you with the leading bookmakers that offer Best Odds Guaranteed and you simply need to decide which betting accounts to open so that you’re best placed to get excellent value on your horse racing bets.

We recommend having accounts with several bookmakers so that you can compare the different odds that are available for big race meetings such as the Cheltenham Festival, Royal Ascot and Glorious Goodwood.

Bet365 are probably the first port of call because you can enjoy a host of racing offers in addition to Best Odds Guaranteed, although the name of the game is making sure you always take an Early Price when you know that a bookie will pay the Starting Price should the latter prove bigger.

There’s naturally a big difference between getting 6/1 and 8/1 with your horse racing bets and being able to land a bigger price on a consistent basis means that you don’t have to back as many winners in order to profit on horse racing.

Indeed, it’s not uncommon for a horse to win a race after drifting in the lead-up to the off and Best Odds Guaranteed effectively means that you should never have to decide between taking an Early Price or the Starting Price.

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