William Hill

Who is William Hill?

As the self-proclaimed ‘Home of Betting’, William Hill is one of the UK’s largest bookmakers. The company is a prominent fixture on British high streets, with more than 2,300 stores across the UK, Ireland, Isle of Man and Jersey.

Founded in 1934 (when gambling was still illegal in the UK), William Hill has expanded considerably to offer online, mobile and telephone betting alongside its traditional store and track-side betting outlets.

William Hill is currently the official bookmaker of the England national football team.

How easy to use is WilliamHill.com?

Whilst at first glance, the home page of williamhill.com looks extremely cluttered, it is actually very easy to find your way through the thousands of markets currently on offer.

Unlike most bookmakers, who list sports down the left hand side of the screen, William Hill places them at the very top of the page. The most popular sports are featured prominently at the top of the navigation, with less popular sports listed alphabetically underneath.

Below the sports list, the day’s main offers are shown prominently (such as best price guarantees and live streaming updates), with the currently active in-play markets also prominently displayed and separated by sport.

Navigating markets and placing selections in your betting slip is simple and on football markets, William Hill also provides a host of stats and information to help you make your selection.

Why bet with William Hill?

As well as being one of the UK’s most recognised betting brands, William Hill offers a number of unique promotions and initiatives to appeal to punters.

One of these initiatives is the ability to ‘Cash in’ your bets to secure a profit. For example, if you place a £5 treble on West Ham (3/1), Everton (7/4) and Tottenham (6/5) and Everton and West Ham win before Tottenham are due to kick-off later that day, you could ‘cash in’ your bet for £50, making a profit of £45 regardless of what happens in the Tottenham game.

Throw in a number of money-back offers on various markets, and WilliamHill.com could prove to be the ideal choice.


Free bet amount: £20

Deposit amount: £5

Star Rating: 4.2 star

Minimum Odds: Yes

Mobile Betting:

Stake return:

Simple terms: