bet365 - No 1 for Sports Betting

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Bet365 are one of the world’s leading bookmakers and are especially popular when it comes to In-Play betting. They offer some of the best odds on the market, while existing clients can enjoy a wide range of sports markets, competitive odds and popular promotions.

About Bet365

This prestigious brand has been in operation since 2000, with a variation of online coverage including poker and bingo alongside its sports betting operation. Bet365 is perhaps best known for its in-play coverage of sports action as it happens, providing fresh odds on the outcome of hundreds of events per day.


Why open an account with Bet365?

Bet365 is one of the top names in online betting; the company was one of the innovators of live in-play betting and as the technology continues to develop, the odds get more reactive with every goal scored, every wicket given or red card shown – meaning massive improvements to the science of betting.

History of Bet365

The Coates family of Stoke were heavily involved in betting long before the days of online betting; father Peter Coates ran a chain of betting shops in the 70s before offering the role to his daughter who went on to acquire more branches.

Having turned around her family’s fortunes in their chain of betting shops, Bet365 majority owner Susan Coates turned her attentions to the burgeoning online market at the turn of the millennium. From its humble beginnings based in a Portakabin in Stoke-on-Trent, the business grew its online operations and is now one of the largest private sector employers in the area.

The shops were sold off in 2005 to pay the sizable loan which the family took out to launch the business, but Bet365 had by then far surpassed its targets and grown into one of the largest betting companies in Europe. Its innovative sportsbook and heavy presence in TV and sports sponsorship – Peter Coates is the majority owner and chairman of Stoke City Football Club – keeps it firmly in the minds of football fans looking for a half-time flutter as well as sports enthusiasts of all kinds.

The family’s loyalty to their home city of Stoke has meant a resurgence in its economy; not only is the firm a major employer but the football club is also enjoying success it has not had in decades as an established top-flight team.

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