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William Hill are one of the premier bookmakers in the UK. Covering on average over 19 betting events an hour, they are the leading UK Online Betting & Gaming business. William Hill provides a range of markets across sports, casino, poker and bingo, so you can enjoy all the online betting action in one place!

Guide To Betting With William Hill

1. First and foremost, click on the ‘Claim Free Bet’ button underneath the William Hill logo on Bookmakers.co.uk’s ‘Free Bets’ page.

2. Once you have done this, you will be taken through to the William Hill website where you will be prompted with this message at the top of your browser. Click the message:

William Hill Sign Up Button

3. You will then be taken through to the below screen, where you can sign up for an account.

William Hill Registration Page


4. Once your account is set up, and your first bet is settled, any free bet tokens will be credited to your account. For more information please read the Free Bet T&Cs.

Why open an account with William Hill?

William Hill prides itself on its fantastic odds and offers, allowing potential punters to get the best value possible. Sports betting lies at the heart of the business, and thanks to the opening up of new betting markets over recent years there is now more choice than ever across football, tennis and horse racing.

Background Information

When the company was founded in 1934 by William Hill, the industry was unregulated and bookmakers were not even obliged to pay punters on their winning bets. Hill saw a gap in the market, and established himself and his business as an honest, trustworthy and informative brand.

The company has certainly come a long way from the days where bets used to be sent in via post weeks before an event. After first opening high street shops in 1966, William Hill continued to be revered as one of the UK’s most trusted bookmakers.
In 1998, they led the industry into the online age with the release of the Sportsbook, the first online betting platform to be launched in the UK. As it developed through the millennium, the internet has changed the landscape of the betting industry. A new breed of younger punters have come to prominence, and William Hill’s leading customer service and reputation has helped usher in this new generation. The invention of mobile betting has meant a thirst for more markets and options, and William Hill have obliged – on average they have nineteen betting events per hour.

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