Updated: 23 September 2020

New Online Bookmakers

Updated: 23 September 2020
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Guide to the New Betting Sites in the UK

The number of online gamblers continues to grow globally year on year – and with new markets like the US sports betting scene becoming viable for UK bookies and sportsbooks, we can expect more new betting sites in 2018, plus some innovative start-ups over the next few years.

Just because a bookmaker is new to the UK sports betting market, it doesn't mean they're unreliable or likely to offer an inferior product to established betting websites. Indeed, there are some significant reasons why new sports gambling sites are worth taking a measured punt on. If you're considering trying a new betting site then check out our fast tips on new bookmaker offers, what to look for in new online bookmakers and the advantages of new sports betting websites in 2018.

What New Bookmakers Offer

Technology is moving faster than ever, and that means new online bookmakers can have the edge against established bookies when it comes to the advancement of their Apps and features. Think about it this way: if a site launched two years ago, then their once cutting-edge technology is now outdated – this is the world of betting in 2018 and beyond. So, that could mean faster sportsbook navigation, more reliable in-play betting, enhanced streaming, more global betting markets and sharper statistical data for making your selections. Of course, some established bookies update their tech to keep up with the new kids on the block, so don't dismiss the golden oldies without checking their offer first.

Some of the key new trends embraced by new betting sites in the UK:

  • Mobile betting Apps: dedicated technology to make betting and in-play trading easier
  • Virtual gaming and e-sports: futuristic markets to cater for cutting-edge bettors
  • Streaming: enhanced coverage of live betting via video, ideal for in-play punting
  • Cutting-edge design: stunning sportsbook designs for a smoother betting experience
  • Customer support: new sites keen to treat you like a VIP, with instant messaging

What to Look For in New Online Bookmakers

Most betting sites launching online are backed by highly experienced online gaming teams, while some are already connected to established betting brands. However, when selecting new online bookmakers for 2018 betting, it pays to check out if they're fully regulated with an official betting organisation such as the UK gambling commission or the Malta Gaming authority. Sites should have details listed on their website. Playing at regulated sites ensures that a bookmaker offers a high level of banking security for deposits and withdrawals, uses reputable software and offers fair odds and markets. These features can also be double-checked by reading bookie and sportsbook reviews, which should also provide a good idea of the user experience and bonus promotions available.

User experience

In terms of user experience, it's best to visit a betting site, download the App (if you bet via mobile) and surf around to get a feel for the options, speed and depth of betting markets. Most new betting sites in 2018 feature a very comprehensive range of markets from across the globe, but it's worth checking that they offer the markets and betting options that match your niche punting interests. This includes looking out for special offers relating to inflated odds, which may be linked to specific sports, particularly football, accumulators, and horse racing odds.

Testing a site and claiming bonuses

Aside from placing bets and depositing and withdrawing, new sports betting sites and Apps can be tested without having to make a deposit: just register a free account and have a browse. One key thing to remember is to use a bonus code if it's needed to claim a promotion – you may need to enter it when registering, or when making a deposit.

The Advantages of New Sports Betting Sites

New sports betting sites are trying to tap into a potentially very lucrative but ultra-competitive market. And that means they run the risk of not making it, so need to put everything in their favour to attract bettors. This is a win for punters, because nice bonuses and free bets are inevitably a real incentive to open an account with a new bookmaker. The best strategy for a new bookie is to create a legitimately great betting product and couple it with generous free bets and deposit bonuses. For sports gamblers, it's possible to cherry pick the best free bet offers and deposit promotions, by opening new accounts when the right offers are released. In reality, free bets are what we're all looking for and it's a realistic goal to collect a few hundred pounds a year, just by opening new bookie accounts.

Smart bettors can also look out for a good value bet and strike at the right time to land a winning free bet with a new betting site. If you receive a bonus or free bet, be sure to read the rules and regulations, because while it's tedious, it can be a wise decision. For example, some free bets from new bookies need wagering in full, rather than using them for multiple bets with smaller stakes (if you receive 50.00 you might need to wager all of it on one bet, and you could lose the rest of it, if you don't).

New sports betting websites continue to launch and their influx into the gambling industry isn't going to stop in 2018 and beyond. While it pays to read reviews and confirm the credibility of a site by doing your homework (like a good punter should!), many new bookmakers and sportsbooks are high quality products that offer bettors several interesting advantages.


Colm Phelan
Colm Phelan
Reviewer since September 2020

A lifelong sports fan, Colm Phelan began writing at a young age which eventually led him to a career in journalism. Now an accomplished sportswriter and editor Colm has covered football, golf, NFL and boxing for numerous leading and national publications. He is a lifelong Arsenal supporter and also shouts for the Chicago Bears.

Interests: Football, NFL, Golf, Odds Comparison

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