Jordan Rhodes scored 27 goals in 43 appearances for Blackburn last season and the Scot is favourite to win the Championship Golden Boot.
Rhodes finished one goal behind Glenn Murray last term and looks set to remain at Ewood Park for the coming campaign, with Ladbrokes offering a best price 8/1 that the 23-year-old outscores every other forward in the division.
There is always the risk that the former Huddersfield man might get snapped up by a Premier League club during the January transfer window, although Blackburn will be hoping that Rhodes spearheads their promotion challenge instead.
It should be a competitive goal race and Troy Deeney looks attractively priced at 25/1 with William Hill, with the Watford striker having plundered twenty goals for the Hornets last term, although there appears to be interest in the 25-year-old from Hull City.
Reading have a couple of strikers that might fill their boots at Championship level, with Adam Le Fondre set to enjoy more first-team opportunities this season after some super-sub heroics last term as the Royals struggled vainly against the Premier League drop.
The man known as Alfie is a 14/1 chance with Ladbrokes and team-mate Pavel Pogrebnyak is on offer at 25/1, with the Russian looking to depart the Madejski Stadium although much depends on the right offer coming through.
Charlie Austin looked set to join Hull City recently although a failed medical means that the Burnley forward remains at Turf Moor where he’s likely to fill his boots for the Clarets. There’s a chance that another Championship club could come in for the player, with Reading having been linked with a swoop.
Leicester City will be hoping that Chris Wood can fire them into the Premier League this term after arriving halfway through last season from West Brom, with the New Zealand international having scored a bucketload of goals initially before struggling to find the net towards the end of the campaign.
Wood is priced at 14/1 and managed to score 20 goals in the Championship for Millwall and the Foxes last season, with Grant Holt priced at similar odds following his switch from Norwich to Wigan Athletic. The former Canaries man was a surprise hit at Premier League level and could go well a division lower for the Latics.
Jose Ulloa is a 20/1 chance and the Brighton forward enjoyed a purple patch for the Seagulls towards the end of last season, while Bobby Zamora is an interesting 25/1 chance considering that the QPR forward looks set to be a regular up top, with Loic Remy almost certain to be moved on.