The TOWIE star has already won a couple of bushtucker trials and the viewing audience appear to have warmed to someone who is a sandwich short of a picnic, although Matthew Wright reckons that Essex plays up to his “airhead” reputation.
Ladbrokes online offer a best price 8/11 that Joey is crowned king of the jungle and it’s easy to see him going all the way, even if we’re at an early stage of the competition with the potential of new candidates being thrown in along the way.
Essex had twice beaten Wright in a trial, eating all manner of animal parts to claim meals for his camp before outwitting his more intelligent opponent by being the best at counting to sixty seconds.
It appears that Kian Egan might be the other contestant in with a chance of victory, with the Westlife singer hoping for his chance to go head-to-head with the TOWIE man and odds of 6/1 are available with Betfred that the Irishman wins the competition.
The other candidate trading at single-figure odds is Steve Davis, with the snooker legend a likeable sort who is a best price 8/1 with Ladbrokes, although whether he can capture enough votes from the general public is another matter.
It appears that Vincent Simone will make an appearance at some stage and several bookmakers have a quote of around 10/1 for the Strictly Come Dancing star, while Rebecca Adlington is available at 16/1.
Adlington apparently wanted to appear on Strictly before being shunned by the BBC, although the Olympic swimmer has come across well on the show so far and she’s the 6/4 favourite to be the Top Woman and consequently queen of the jungle.
Matthew Wright is camper than a row of tents and has provided excellent value, with viewers sure to want to keep him involved when it comes to eating critters and being subjected to the odd cockroach in his ear. He’s an 18/1 chance to go all the way.
All the other contestants are 33/1 or bigger, with David Emanuel and Amy Willerton among the favourites for Next Elimination, with the latter a former Miss Universe contestant whose rapport with Joey Essex might yet keep her in the competition for some time yet.
Coral make Essex the 1/5 favourite to have the most bushtucker trials, with Wright available at 10/3 and everyone else at 20/1 as the voting public look set to continue nominating the former pair to go head-to-head.