Sky Bet are the fastest-growing bookmaker in the UK and have followed in the footsteps of bet365 and Coral by joining forces with the Football League, although they have taken the unprecedented step of becoming the official title sponsors.
This means that the divisions will be known as “The Sky Bet Championship”, “Sky Bet League 1” and “Sky Bet League 2”, with a five-year agreement being made which demonstrates that the operator are fully committed to supporting UK football over the next few years.
The new agreement is unique in the sense that it is Sky Bet’s first ever off-screen football sponsorship and something that the bookmaker hopes will build an awareness of Sky Bet’s growing range of online and mobile betting services.
Greg Clarke, the Chairman of The Football League said: “I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.”
Richard Flint, MD of Sky Bet, comments: “This is a ground-breaking partnership for Sky Bet. We know that having a bet on the match can make it even more exciting. In the past fans would go into a betting shop on the way to the ground, but with our industry-leading mobile apps and website they can place their bets quickly and conveniently whether going to the match or watching it on Sky at home.
“Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match-day experience of fans.”
Sky Bet have gone best price about all 72 teams for the three respective divisions which immediately offers customers some excellent antepost value ahead of the season starting, with QPR the 6/1 favourites to win the Championship and Wigan Athletic on offer at 12/1.
Sky Bet is currently the UK’s fourth-largest online bookmaker and the fastest-growing. Sky Bet’s mobile app is one of the top rated in the Apple App store and over 1 million UK residents have placed a bet with Sky Bet in the last 12 months.